LTHealth Brand UI
The Challenge: LTHealth suffered from a lack of brand consistency between their website, mobile app, emails, and print materials. The business engaged us to lead the effort in uniting the team in a new brand aesthetic.
The Team: UX/XD, Product Designers, BA, Business owner, LTHealth copywriter, and LTHealth Graphic Designer.
The Process: After a series of interviews, usability tests, and working sessions, UX put a series of personas and findings together that we could design a brand around. To see more about users, see Product Roadmap.
The team then worked together to explore brand color, iconography, photography, and typography. We spent an hour each week for a month discussing what individuals had added, voting on what we liked, removing what we didn’t like, and grouping similar elements and styles.
After a month, we took the boards down and sorted through our winning design elements. Based off what we selected, we built a color palette, font stack, original iconography, and invested in a collection of stock photography.
Once approved, we set standards around design elements, content, and brand language. We then created a guide of how to use these standards across LTHealth channels, both digital and print. These standards were then implemented by the product teams.