Elle Duncan
LTH_BrandUI_tile.jpg

LTHealth Brand UI

 

LTHealth Brand UI

The Challenge: LTHealth suffered from a lack of brand consistency between their website, mobile app, emails, and print materials. The business engaged us to lead the effort in uniting the team in a new brand aesthetic.

The Team: UX/XD, Product Designers, BA, Business owner, LTHealth copywriter, and LTHealth Graphic Designer.

The Process: After a series of interviews, usability tests, and working sessions, UX put a series of personas and findings together that we could design a brand around. To see more about users, see Product Roadmap.

The team then worked together to explore brand color, iconography, photography, and typography. We spent an hour each week for a month discussing what individuals had added, voting on what we liked, removing what we didn’t like, and grouping similar elements and styles.

 
BrandBoard_1.jpg
BrandBoard_2.jpg
 
 

After a month, we took the boards down and sorted through our winning design elements. Based off what we selected, we built a color palette, font stack, original iconography, and invested in a collection of stock photography.

 
 
 
LTH_UIPalette.png
 
LTH_Type.png
 
 
LTH_Icons1.png
LTH_Icons2.png
 

Once approved, we set standards around design elements, content, and brand language. We then created a guide of how to use these standards across LTHealth channels, both digital and print. These standards were then implemented by the product teams.

 
 
 

Onboarding

LTHealth Mobile App

 
1.jpg
2.jpg
3.jpg
4.jpg
5.jpg
 
 
 

Meal Plans

LTHealth.com

LTH_MealPlans.jpg
 
 

Goal Tracking

LTHealth Mobile App

LTH_GoalTracking.jpg
 
 

Health Coaching

LTHealth Mobile App

LTH_Coaching.jpg